Project:
Uber X Art Basel
To celebrate Art Week in Miami, Jack Morton worked with Uber to debut their #ArtMovesU campaign. Teamed up with artist Emil Alzamora to create a series of sculptures which captured the beauty of movement, and also marked preferred pickup spots for Uber rides throughout the city.
Working closely with the Creative Director, my responsibilities as the core designer was to closely assist in ideation. This included deep brainstorming sessions to develop a concept that would speak to the campaign, creating a pitch deck, and multiple iterations of mockups to formulate the idea across; as well as curating a selected talent pool that could make the idea come to life, before landing on Emil Alzamora.
Studio:
Client:
Talent:
Jack Morton
Uber
Emil Alzamora
Creative Director:
Design Director:
Designer:
Alex Esguerra
Amanda Yuan
Carissa The
Project:
Uber X Art Basel
To celebrate Art Week in Miami, Jack Morton worked with Uber to debut their #ArtMovesU campaign. Teamed up with artist Emil Alzamora to create a series of sculptures which captured the beauty of movement, and also marked preferred pickup spots for Uber rides throughout the city.
Working closely with the Creative Director, my responsibilities as the core designer was to closely assist in ideation. This included deep brainstorming sessions to develop a concept that would speak to the campaign, creating a pitch deck, and multiple iterations of mockups to formulate the idea across; as well as curating a selected talent pool that could make the idea come to life, before landing on Emil Alzamora.
Studio:
Client:
Talent:
Jack Morton
Uber
Emil Alzamora
Creative Director:
Design Director:
Designer:
Alex Esguerra
Amanda Yuan
Carissa The