Project:
Watson Moments
Watson Moments are exceptional AI implementations within IBM products highlighted with Watson branding to emphasize how AI automation helps users make smarter business decisions faster. It’s elevating the moments that matter to an individual. Surfacing timely information that’s relevant to them. Insights that build a deeper meaning. Interactions that grow confidence, and create a better experience.
Small made significant. Complex made simple. Noise turned into a singular, reassuring voice. It’s always there. Knowing what’s important, and giving users what they need to make smarter decisions every day.
Studio:
Client:
Creative Director:
AKQA
IBM
Tim Shelley
Associate Director:
Designer:
Caroline Hilman
Carissa The,
Selected products implemented with Watson Moments
Watson insights
Moments that proactively deliver timely predictions, alerts and recommendations critical to a user’s point of view, helping build better understanding and inform intelligent decisions.
Watson assists
Moments that are user-initiated, leveraging the full capabilities of Watson Assistant to support the user throughout their interaction, surfacing relevant information in a conversational format.
Watson highlights
Moments that allow the user to dig deeper, by quickly filtering and illuminating the information that matters to them from vast quantities of data
My roles and responsibilities
I worked closely with the motion team and the Design Director to both define and animate the microinteractions that makes a Watson Moment. During our collaboration, I created visual explorations, prototyping and animating all the microinteractions present in the designs, and documenting/maintaining each decision within IBM Watson's experience guides.
Design system
Watson Moments are highlighted Watson features that appear in product as cards, modals, drawers or highlighted content. By design, they are distinct and dynamic to attract users’ attention, while also being fully integrated and functional additions to UI. It is an extensive design system to put AI to work at scale.
Reflections
This was a project that really challenged my craft as I was expected define each Watson Moments microinteractions in a systemic manner, and also to create high level, advanced animations.
It was a new experience to design with the purpose of integrating AI with the overall consumer experience, and through this I was able to learn more about microinteractions and how it could used to elevate user experience.
PR — Randi Stipes, CMO of the IBM-owned Weather Company, unveiled the new AI-powered feature within The Weather Channel app called Flu Insights With Watson.
Project:
Watson Moments
Watson Moments are exceptional AI implementations within IBM products highlighted with Watson branding to emphasize how AI automation helps users make smarter business decisions faster. It’s elevating the moments that matter to an individual. Surfacing timely information that’s relevant to them. Insights that build a deeper meaning. Interactions that grow confidence, and create a better experience.
Small made significant. Complex made simple. Noise turned into a singular, reassuring voice. It’s always there. Knowing what’s important, and giving users what they need to make smarter decisions every day.
Studio:
Client:
Creative Director:
AKQA
IBM
Tim Shelley
Associate Director:
Designer:
Caroline Hilman
Carissa The,
Selected products implemented with Watson Moments
Watson insights
Moments that proactively deliver timely predictions, alerts and recommendations critical to a user’s point of view, helping build better understanding and inform intelligent decisions.
Watson assists
Moments that are user-initiated, leveraging the full capabilities of Watson Assistant to support the user throughout their interaction, surfacing relevant information in a conversational format.
Watson highlights
Moments that allow the user to dig deeper, by quickly filtering and illuminating the information that matters to them from vast quantities of data
My roles and responsibilities
I worked closely with the motion team and the Design Director to both define and animate the microinteractions that makes a Watson Moment. During our collaboration, I created visual explorations, prototyping and animating all the microinteractions present in the designs, and documenting/maintaining each decision within IBM Watson's experience guides.
Design system
Watson Moments are highlighted Watson features that appear in product as cards, modals, drawers or highlighted content. By design, they are distinct and dynamic to attract users’ attention, while also being fully integrated and functional additions to UI. It is an extensive design system to put AI to work at scale.
Reflections
This was a project that really challenged my craft as I was expected define each Watson Moments microinteractions in a systemic manner, and also to create high level, advanced animations.
It was a new experience to design with the purpose of integrating AI with the overall consumer experience, and through this I was able to learn more about microinteractions and how it could used to elevate user experience.
PR — Randi Stipes, CMO of the IBM-owned Weather Company, unveiled the new AI-powered feature within The Weather Channel app called Flu Insights With Watson.