Project:
Facebook Advertising Week
Agency Women’s Leadership Day, is a one day summit hosted by Facebook that takes place during Advertising Week. By bringing leaders in the advertising industry together, the intent is to to foster inspiring, interactive discussions that will drive action and change in the community.
Working closely with the creative team, my responsibilities as one of the core Designers was to help create and expand the visual system into other collaterals. Experimenting with the idea of “squiggles” that frames the graphics, we created a custom brush stroke to implement as part of the visual language, establishing a strong brand identity for the event. I collaborated very closely with the Art Director to develop this system, and made sure it was used appropriately throughout all the graphics for a cohesive look and feel as more designers were brought in to work on the program.
Studio:
Client:
Jack Morton
Creative Director
Art Director:
Designer
Melissa Murphy
Bhavin Gopalji
Carissa The,
Emma Kenline
Project:
Facebook Advertising Week
Agency Women’s Leadership Day, is a one day summit hosted by Facebook that takes place during Advertising Week. By bringing leaders in the advertising industry together, the intent is to to foster inspiring, interactive discussions that will drive action and change in the community.
Working closely with the creative team, my responsibilities as one of the core Designers was to help create and expand the visual system into other collaterals. Experimenting with the idea of “squiggles” that frames the graphics, we created a custom brush stroke to implement as part of the visual language, establishing a strong brand identity for the event. I collaborated very closely with the Art Director to develop this system, and made sure it was used appropriately throughout all the graphics for a cohesive look and feel as more designers were brought in to work on the program.
Studio:
Client:
Jack Morton
Creative Director
Art Director:
Designer
Melissa Murphy
Bhavin Gopalji
Carissa The,
Emma Kenline